Most of my experience is in B2B and SaaS platforms. I specialized in complex systems, dashboards, analytics and end-to-end product delivery — from research and user flows to UI ans prototyping.
Most of my experience is in B2B and SaaS platforms.
I specialized in complex systems, dashboards, analytics and end-to-end product delivery — from research and user flows to UI ans prototyping.
5+ years
5+ years
designing real products
in SaaS
Design system
built from scratch and used
by a product team
Design system
built from scratch and used
by a product team
Multiple roles
Multiple roles
collaborate with PM, dev,
analytics, marketing
End-to-end
End-to-end
from problem to shipped
solution
2026
2026
2025
2025
2024
2024
2023
2023
2022
2022
2021
2021
2020
2020
2019
2019
2018
2018
Designed and launched core modules of the SaaS Platform.
Working closely with product managers, stakeholders, analysts and engineering teams.
Took full ownership of several end-to-end product initiatives from discovery to delivery.
Built shift-planning, forecasting and analytics dashboards.
Conducted prototype testing, usability testing, user interviews and cross-functional reviews to validate hypotheses.
Defined information architecture, user flows, interaction patterns and decision logic.
Created and maintained
Designed and launched core modules of the SaaS Platform.
Working closely with product managers, stakeholders, analysts and engineering teams.
Took full ownership of several end-to-end product initiatives from discovery to delivery.
Built shift-planning, forecasting and analytics dashboards.
Conducted prototype testing, usability testing, user interviews and cross-functional reviews to validate hypotheses.
Defined information architecture, user flows, interaction patterns and decision logic.
Created and maintained
Hoogu — Education & Activities Aggregator (Israel)
Hoogu
Education & Activities Aggregator (Israel)
UI/UX Designer
Designed website and mobile app UI from scratch
Defined page structure, visual language, and navigation
Designed user account (personal area) flows and screens
Worked on payment logic and checkout flows, aligning UX with business and technical constraints
Collaborated with founders and developers from concept to implementation
Designed website and mobile app UI from scratch.
Defined page structure, visual language, and navigation.
Designed user account (personal area) flows and screens.
Worked on payment logic and checkout flows, aligning UX with business and technical constraints.
Collaborated with founders and developers from concept to implementation.
Redesigned the legacy auction platform into a modern, conversion-oriented interface, improving engagement across the bidding flow.
Designed real-time Auction Hall, wallet system and bidding mechanics, aligning product logic with stakeholder requirements, technical constraints and regulatory needs.
Supported 20+ feature releases end-to-end, from low-fidelity exploration to UI, prototyping, testing and developer handoff.
Redesigned the legacy auction platform into a modern, conversion-oriented interface, improving engagement across the bidding flow.
Designed real-time Auction Hall, wallet system and bidding mechanics, aligning product logic with stakeholder requirements, technical constraints and regulatory needs.
Supported 20+ feature releases end-to-end, from low-fidelity exploration to UI, prototyping, testing and developer handoff.
Designed wireframes, prototypes and UI for B2B and B2C clients.
Audited 100+ design-system components, improving accessibility, UX consistency and component reusability.
Designed wireframes, prototypes and UI for B2B and B2C clients.
Audited 100+ design-system components, improving accessibility, UX consistency and component reusability.
Reputation America — Reputation agency
Reputation America
Reputation agency
Web and Graphic Designer
Redesigned 4 corporate websites, improving clarity, navigation efficiency and conversion.
Built an internal banner-builder tool, reducing content production time by 50%.
Redesigned 4 corporate websites, improving clarity, navigation efficiency and conversion.
Built an internal banner-builder tool, reducing content production time by 50%.