Most of my experience is in B2B and SaaS platforms and internal systems: planning, dashboards, workflows, multi-role products.
4+ years
designing real products
in SaaS
Design system
built from scratch and used
by a product team
Multiple roles
collaborate with PM, dev,
analytics, marketing
End-to-end
from problem to shipped
solution
2026
2025
2024
2023
2022
2021
2020
2019
2018
Imredi — Workforce Management Platform
Product Designer
See case
Designed Shift Planning (monthly scheduling), Workload & Coverage dashboards, staff availability & constraints flows.
Owned UX for multi-role planning scenarios (manager, employee, admin).
Designed analytics views for planned vs actual staffing and scheduling deviations.
Built and scaled a design system (components, tokens, patterns) used across web & mobile.
Worked end-to-end: discovery → flows → UI → dev handoff → release.
Hoogu — Education & Activities Aggregator (Israel)
UI/UX Designer
Designed website and mobile app UI from scratch
Defined page structure, visual language, and navigation
Designed user account (personal area) flows and screens
Worked on payment logic and checkout flows, aligning UX with business and technical constraints
Collaborated with founders and developers from concept to implementation
CDTRF — Fintech / Online Auctions Platform
UX Designer
Redesigned core auction flows: live bidding, auction hall, user wallet
Designed real-time states (bids, timers, win/lose scenarios)
Worked with regulated fintech logic and edge-case handling
Delivered features end-to-end with PMs and engineers
PitangoUX — Product Design Studio
UI/UX Designer
Designed product flows, wireframes, and UI for B2B and B2C products
Audited and improved design system components
Prepared designs ready for development and scaling
Reputation America — Reputation agency
Web and Graphic Designer
Designed and launched corporate websites with focus on structure and conversion.
Built internal content tools to speed up marketing workflows.